….according to analysts in this article from MediaDaily News:

A FULL-BLOWN RECESSION WOULD PROBABLY take a substantial bite out of traditional media, according to a survey of industry analysts and independent researchers. But digital media will benefit from these draw-downs as financially strapped marketing executives shift dollars online, seeking more transparent measures of ROI. In many cases, a recession would simply accelerate a long-term trend that is already underway.

In the event of a recession, the outlook is considerably gloomier for newspapers and radio, where revenues are already declining because of long-term secular trends, which were in evidence well before the economy began to sputter.

After slipping 1.68% in 2006, total U.S. print newspaper ad revenues tumbled an alarming 9% during the first three quarters of 2007 compared to the same period in 2006, to $30.5 billion (fourth-quarter figures aren’t yet available). “And that was in relatively good economic times,” observed Ken Doctor, a newspaper analyst with Outsell, Inc., who said “a recession would simply compound the structural change of readers and advertisers moving from print to online.” (Read More)

1. Includes broadcast, cable syndication 2. includes national and local
Source: TNS Media Intelligence

“GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.As the country’s third largest advertiser, GM’s switch may be the online marketing shot heard round the automotive world. GM, which spent nearly $10 billion on advertising last year, will use several online methods including gaming, search, mobile and a broad array of interactive applications. Consumers looking to buy new vehicles were among the first to embrace online research to support buying decisions. And while television and print still have a place in product launches and awareness, many dealers now accept that the purchase process starts - and sometimes ends - online.” via (Media Buyer Planner)

From The Outlook:

“Traditional Media on the Bandwagon What does this mean for the big media companies? Any new information source is considered a competitor, and old media is increasingly in cahoots with bloggers to share readership and ad revenues. Newspapers, for example, have recently looked to the blogosphere for a larger audience. In early August, 2007, The New York Times joined with the authors of the Freakonomics blog, which comments on economic thinking in everyday situations, and moved it under the Times brand’s online and editorial umbrellas. The blog’s co-author, Stephen Dubner, saw the partnership as an opportunity to work with a renowned newspaper and garner”the readership and support that comes along with it.” (Read More)

U.S. Web 2.0 Investment by Region, 2006-2007

Source: Red Herring

From Burst Media:

“Overall, a majority (52.0%) of respondents believe Internet content is primarily focused toward people their own age. However, this overall result does not paint a complete picture of the state of online content. In fact, survey results show significant differences in the evaluation of online content by age segments .

Not surprisingly, younger respondents are most likely to say online content is focused on people their age. This is particularly true for the 18-24 year and 25-34 year segments – of which 76.0% and 73.9%, respectively, say online content is primarily focused toward people their age. Additionally, more than one-half (55.7%) of respondents 35-44 years perceive online content as focused toward their age segment.

Starting with the 45-54 year segment there is a precipitous decline in the number of respondents who say Internet content is focused toward people their age. In fact, within this age segment only one in three (35.4%) believe online content is focused on people their own age. Few respondents 55 years and older say Internet content is primarily focused on people their age.” (Read More)

From Media Post Online Spin:

“If you have been following what these candidates have been raising, you know it’s certainly not an issue of money. But there is a fair amount of blame that falls on the ad networks and online media properties not making it easier to buy. While brands have time to test and learn, campaigns are in very compressed time cycles. Contextual and behavioral ad networks need to make it easy for them. Candidates have certainly learned how to pull money out of online interactions. Now if they could only figure out how to get a return on putting money back into online.” (Read More)

@

Howard Allen Chubbs Enrichment Center

1106 Tuscaloosa Street

Greensboro, North Carolina 27406

8:00 A.M. – 4:00 P.M.

About The Conference

The conference is designed to increase the interconnectedness of people and places and the impact of globalization on small and minority businesses as a result of advances in transport, communication, and information technologies that causes political, economical, and cultural convergence.

The conference will give small and minority businesses the opportunity to gain a better understanding of the direction they should take to gain globalization linkage. Additionally, the large corporate and global community will have the opportunity to meet and get to know what small and minority businesses have to offer in services and products. Attendees can expect to enhance their knowledge and skills when competing for business. We will hear how this can be done through messages brought to us by our nationally and internationally known speakers, forum panelists, and luncheon keynote address.

We look forward to this being one of the most exciting educational events for small and minority businesses of 2008.

• For list of speakers click here.
• To register go here.
• Become a sponsor and support here.

We would like to thank George Scott of Just Plain Etiquette and the Ladoya Group for inviting us to participate.

This is going to be a great event. Hope to see you there.

The VFW Departments of North Carolina, Virginia, Missouri, New Hampshire, Alabama, South Dakota, West Virginia and Wisconsin have begun accepting advertisement and sponsorship support on their VFW WebCOM Networks through the AdMemex Advertising Network.

Mountain Grove, Missouri VFW Post 3770 is leading the way with the first sponsorship. (Read Story Here)

Advertising/Sponsorship opportunities are in place through hundreds of cities and towns for ad campaigns to directly support and connect with VFW Posts and members within their communities. In addition to supporting the Departments internal and external internet communication protocols 50% of the local revenue generated stays with the active Posts within the Network. Those advertisers wishing to offer a larger level of sponsorship and reach a broader membership base can advertise across complete State Networks.

The VFW Departments are retaining complete advertorial control and will maintain final approval on all ads submitted. Acceptance and display of Advertising/Sponsorship inventory, unless otherwise noted, should not be considered in any way an endorsement of displayed campaigns, businesses, products and services. Go here for: VFW WebCOM Network Advertising/Sponsorship Policies.

Political advertising for Local, State and National candidates is being permitted in specifically identified zones. The VFW is a non-partisan organization that does not endorse candidates. Appearance of political advertising content on any site in the network is provided for informational and discussion purposes only and can in no way be inferred as an endorsement of a candidate or their views.

To find a local VFW Post to sponsor near you go to: http://vfwwebcom.org/postdirectory/, locate and visit nearby VFW Post’s weblog, then click on the link at the top of the zone where you would like your advertisement to appear and place your order.

You can go here for pricing.

Greensboro, North Carolina-October 22, 2007 - The AdMemex online advertising platform launched today serving the VFW WebCOM Network. The self-service network allows advertisers to place their own ads in targeted areas locally and regionally across the country.

AdMemex puts control of online advertising in the hands of the local publishers and advertisers. Advertisements can be purchased for one or more sites at the same time or across a complete Network of sites. The ad format can be text or graphical and the advertiser can preview their advertisement prior to purchase. Advertisements are approved by the publisher before the advertisement is placed in rotation, giving them full advertorial control.

The AdMemex advertising platform was developed by Greensboro, NC-based Policlicks.com LLC as an in-house ad serving solution for their managed social network clients. The project has now evolved into the formation of it’s own company, AdMemex LLC.

Don Moore, a 30-year veteran of the media broadcasting industry will serve as the new company’s founding CEO while Policlicks.com LLC will retain a majority share.

“One of the biggest issues in advertising is being flexible enough to meet the clients and users needs. AdMemex was founded to address those necessities. It follows one of the guiding policies of Policlicks - simple and scalable,” said Moore. “As the newest member of the Policlicks family of services, we look forward to filling the advertising requirements of Policlicks’ clients in addition to offering our services to other networks.”

“AdMemex comes to market with a distinct advantage,” stated Dan Romuald, Policlicks CEO. “Their Ad serving and management infrastructure is already in place across the 10,000 site-strong VFW WebCOM Network and we have activated the sales mechanisms in over 10,000 advertising zones in hundreds of local communities across North Carolina, Virginia, Missouri, New Hampshire, Alabama, South Dakota, West Virginia and Wisconsin.”

“Now that AdMemex is in place, our Network partners have hit the ground running, ” added Romuald. “The first sale occurred out of Mountain Grove, Missouri VFW Post 3770 during a beta test last week….before we had even officially launched!”

Policlicks.com, LLC is a Greensboro, NC-based company founded in 2002, that partners with organizations such as Departments of the Veterans of Foreign Wars to create managed interactive multi-media communication platforms and networks driven by user-generated content and hyper-local advertising.

Policlicks.com LLC services include email, weblogs, video/audio platforms and ad serving technology.

For additional information:

Policlicks.com, LLC
Ross Myers
ross@policlicks.com
(336) 987-8389

AdMemex.com, LLC
Don Moore
donmoore@admemex.com
(336) 297-0405

Mitt Romney has placed 10,893 political ads from Jan. 1 to Oct. 10, more than any other two presidential candidates combined; runner-up Bill Richardson placed 5,975 and runner-up Barack Obama placed 4,293.Almost 95% of the total 28,725 presidential campaign ads placed were on local TV, and over 71% of those were placed in Iowa.During August, HillaryClinton.com (759,000) and BarackObama.com (749,000) continued to be in a tight race for the most unique visitors to their campaign web sites.

Hillary Clinton generated the most buzz in online blog discussions. Rudy Giuliani and Romney experienced increases, but the rate was outpaced by the growth in buzz about Fred Thompson, who officially entered the race during the quarter.

Democrats have taken the lead in running Presidential campaign advertising with 16,683 TV spots compared to 12,042 spots by the GOP.

Clinton has only run half as many ads as Richardson or Obama, but has spread her advertising around in many more states.

Rudy Giuliani continues his strategy of running ads exclusively on radio with a total of 642 spots airing during this time period.

Go to Source: The Nielsen Co. and read complete report.

Added thought: Compare the above numbers to these on You Tube.